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Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/683d7e53-7580-4c65-9290-72b79525a568/jwip12173-fig-0011-m.jpg)
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
![Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week](https://d53bpfpeyyyn7.cloudfront.net/Pictures/2000xAny/0/7/4/3103074_burberry_sloanestreet_prospects_174042.jpg)
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
![Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library](https://onlinelibrary.wiley.com/cms/asset/e7e5df04-5e45-4c00-908e-2ebaac1cb333/jwip12173-fig-0001-m.jpg)